Last night I went to the public launch of the new Ja.fm website, which is a streaming radio station for Afrikaans music, run by Jacaranda FM. It was a great launch where Coenie de Villiers and Die Heuwels Fantasties played fantastic sets. The crowd were totally into it, and there were good vibes all round.
Now I think this is just what the Afrikaans music community needs. It’s obvious that streaming radio and music services are the future (see the international success of Spotify and in South Africa, 2OceansVibe Radio is rapidly gaining market share). For one website to embrace ALL Afrikaans music is a great step forward, especially since listeners are empowered to vote for what they like. There’s bound to be some controversy surrounding the songs that get added…which of course fuels listener involvement. It’s a win all round.
Here’s hoping that Ja.fm opens up the boerewors curtain to everyone.